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    Progetto

    [/fusion_text][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”default” rule_size=”” rule_color=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=””]

    Creazione di un marchio che vuole proporre sul mercato internazionale una selezione di prodotti di qualità: avena, biscotti e snack salati. Tutti i prodotti provengono da coltivazione biologica priva di OGM. Il prodotto di traino della linea è l’avena, che viene consumato non solo per la colazione ma anche durante i pasti principali con latte o acqua calda.

    [/fusion_text][/fusion_builder_column][fusion_builder_column type=”1_3″ layout=”1_3″ last=”false” spacing=”yes” center_content=”no” hide_on_mobile=”no” background_color=”” background_image=”” background_repeat=”no-repeat” background_position=”left top” hover_type=”none” link=”” border_position=”all” border_color=”” border_style=”solid” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” margin_top=”” margin_bottom=”” animation_type=”0″ animation_direction=”down” animation_speed=”0.1″ animation_offset=”” class=”” id=”” min_height=”” border_sizes_top=”0px” border_sizes_bottom=”0px” border_sizes_left=”0px” border_sizes_right=”0px” first=”false” spacing_right=”2%” spacing_left=”2%”][fusion_text]

    Identity

    [/fusion_text][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”default” rule_size=”” rule_color=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=””]

    Abbiamo svolto una ricerca sull’identità delle realtà internazionali presenti sul mercato e su come la fascinazione del “made in italy” abbia connotato i vari brand esistenti. Abbiamo creato un naming e un’immagine con una personalità distintiva facilmente riconoscibile in un ambito internazionale: leggibilità, sonorità, evocazione ed emozione. Abbiamo quindi “vestito” Belsole con un marchio grafico che alludesse all’italianità e ai suoi valori, alla naturalità dei prodotti e al calore del sole con un codice-colore arancio e l’immagine della famiglia.

    [/fusion_text][/fusion_builder_column][fusion_builder_column type=”1_3″ layout=”1_3″ last=”true” spacing=”yes” center_content=”no” hide_on_mobile=”no” background_color=”” background_image=”” background_repeat=”no-repeat” background_position=”left top” hover_type=”none” link=”” border_position=”all” border_color=”” border_style=”solid” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” margin_top=”” margin_bottom=”” animation_type=”0″ animation_direction=”down” animation_speed=”0.1″ animation_offset=”” class=”” id=”” min_height=”” border_sizes_top=”0px” border_sizes_bottom=”0px” border_sizes_left=”0px” border_sizes_right=”0px” first=”false” spacing_left=”2%”][fusion_text]

    Comunicazione

    [/fusion_text][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”default” rule_size=”” rule_color=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=””]

    Il packaging dei prodotti è il primo passo per la definizione del brand. In questa prima fase il lancio non viene sostenuto da una campagna pubblicitaria, quindi la forza della comunicazione è affidata totalmente al look dei prodotti. Mockup virtuali e presentazioni per la forza vendita. Il primo contatto con il pubblico potenziale avviene attraverso il sito web, in inglese, cinese, giapponese e italiano. Anche se l’Italia non è un mercato previsto per Belsole, la sua presenza è necessaria per aumentare la suggestione “made in italy” del brand.

    www.belsole.org

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    Immagine e grafica

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